TikTok is introducing a fresh option that allows them to reduce the amount of AI-created media appearing in their feeds. This step comes as the service announced that it presently contains more than 1 billion content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a full-scale launch. This advancement comes amid a rise in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A considerable share of this content is classified as mass-produced AI material, a term for inferior, bulk-generated content that is frequently illogical or dreamlike.
Based on user feedback that many people like content made with AI tools, including AI artwork to informative clips, and we aim to offer the community the ability to increase or decrease of that, depending on their own preferences,” said a platform representative.
AI on the Platform
TikTok disclosed that there are now over a billion videos on its network identified as made with AI. In total, over 100 million videos are submitted to the platform every day, making AI content a minor percentage of its overall inventory.
Customizing Your Feed
Members will be capable of decrease or raise the volume of AI-generated videos they view by using the “manage topic” setting in the app and selecting “AI-generated content”. Additional categories that currently be controlled under the filter encompass politics, clothing, aesthetics, and dance.
Content Labeling and Policies
The platform’s guidelines require users to identify convincing artificially created content, and it forbids dangerous deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its community policies.
Additionally, the platform will now attach an AI-generated watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing artificial media. This step is intended to deter users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2m awareness program for specialists and groups to develop learning resources about using AI responsibly. This initiative will support educational bodies dedicated to training coding and technology.
Platform Protection
The video-sharing app has justified its content review process, following controversy over plans to cut jobs for hundreds of review team members in Britain. TikTok is planning to eliminate hundreds of positions in its user protection division in London, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but AI can shield workers by filtering out the most distressing content before it gets reviewed by people. The company stated a significant reduction in shocking and graphic content handled by safety staff over the past year due to the use of its AI tools.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
